Spotware Systems, the developer behind the widely acclaimed cTrader multi-asset trading platform, has appointed seasoned FX and CFDs industry executive Elena Kupriianova as its new Chief Marketing Officer (CMO). Spotware had been operating without a marketing chief since late 2022.
Spotware Systems has appointed Elena Kupriianova as its new Chief Marketing Officer (CMO). She brings extensive experience from top-tier brokers like Exness and Capital.com. Most recently, she held the Global Head of Marketing position at Dubai-based broker CFI. With a background in AI adoption and agile methodologies, Elena aims to elevate Spotware’s marketing strategies. Her expertise spans diverse markets, including MENA, APAC, EU, UK, and LATAM.
In her new role, she emphasises the inseparable relationship between humans and technology in the financial industry, advocating for cTrader as a leading trading platform. Spotware’s CEO, Ilia Iarovitcyn, welcomes Elena’s expertise and foresees her contributions to enhancing user engagement with their trading solutions.
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Elena Kupriianova’s appointment as Chief Marketing Officer (CMO) at Spotware Systems heralds promising developments for users of the cTrader multi-asset trading platform:
Elena’s innovative approach to marketing promises more effective strategies to showcase cTrader’s unique features. Possible options are improved educational resources, marketing efforts, and community engagement initiatives designed to cater to the varying requirements of traders globally.
Elena prioritizes the relationship between humans and technology and encourages innovation through emerging technologies like web3 and blockchain at Spotware.
As Spotware leverages Elena’s expertise to reach and engage with users effectively, traders can look forward to a more interactive and user-centric experience on the cTrader platform. It includes better customer support, personalized communication, and community-driven features for knowledge sharing among traders.
With Spotware’s dedication to positioning cTrader as the go-to platform for partners and traders alike, users can anticipate expanding trading opportunities across diverse markets and asset classes. Offer new trading options, improved liquidity, and partnerships for more investment opportunities.
Spotware Systems is a global fintech provider that has revolutionized trading for over 14 years. It offers advanced trading platforms that enable traders to navigate the financial markets with confidence and efficiency, using user-centric design and cutting-edge technology. cTrader, Spotware’s flagship platform, has 4 million+ traders on board, thanks to its 240+ brokers and prop firms, including IC Markets, Pepperstone, and Funding Pips.
Elena Kupriianova is Spotware’s new CMO, ready to lead the company towards innovation and growth in fintech. It will use its network of brokers and prop firms to improve user experience and set new industry standards.
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