Amsterdam-based neobroker BUX is continuing to streamline its operations by offloading non-core units. BUX has now sold its FCA-licensed UK business, BUX Financial Services Limited (BUX UK), to Asseta Holding. Asseta Holding is the parent company of APM Capital, an Abu Dhabi-based online CFDs broker focused on serving clients in the MENA region.
BUX has sold its FCA-licensed UK entity, BUX Financial Services Limited (formerly Ayondo Markets Limited), to Asseta Holding, the parent company of Abu Dhabi-based CFDs broker APM Capital. This sale follows BUX’s recent divestment of its Netherlands-licensed business to ABN Amro.
BUX UK reported £1.5 million in revenues for 2022 but had accumulated losses of £25.9 million by year-end. This acquisition is part of Asseta Holding’s strategy to expand globally, positioning BUX UK as a sister company to APM Capital.
Both BUX and APM Capital expressed enthusiasm about the potential for growth and enhanced service offerings. The M&A process was supported by Stephenson Harwood, C&G Regulatory Solutions, and Ansh Legal.
Here is what it means for users.
With the acquisition by Asseta Holding, traders can expect an enhancement in the range and quality of services offered. APM Capital’s resources and expertise are likely to elevate the capabilities of BUX UK, providing traders with more innovative financial solutions and better market access.
The strategic integration of BUX UK into APM Capital’s operations will broaden the market reach of both entities. Traders will benefit from the expanded global footprint and the potential for new trading opportunities in diverse markets.
APM Capital’s advanced trading platforms and technologies will be integrated with BUX UK’s existing infrastructure. This means traders can anticipate a more robust, reliable, and user-friendly trading experience, with access to cutting-edge tools and features.
APM Capital’s emphasis on a client-centric approach aligns with BUX UK’s philosophy. Traders can expect continued dedication to their needs, with personalised support and services designed to enhance their trading experience.
Under APM Capital’s ownership, traders will have access to a wider variety of financial products. This diversification will allow traders to explore new strategies and opportunities, potentially increasing their profitability and market engagement.
BUX is a leading European neobroker that has established itself as a trusted platform for over 1 million investors across the continent. allows users to invest in fractional shares, ETFs, and ETCs, and create Investment Plans for long-term wealth building. BUX is headquartered in Amsterdam, Netherlands and is a subsidiary of ABN AMRO Bank, one of the largest Dutch banks
Established in 2021 and headquartered in Abu Dhabi, United Arab Emirates, APM Capital Limited is a leading financial brokerage company. APM Capital offers a wide range of investment products and services, including, equity trading, commodities trading, FX trading, and more.
The sale of BUX UK to Asseta Holding marks a pivotal step in BUX’s strategy to streamline its operations and focus on core markets. As BUX completes the divestment of its regulated subsidiaries, only the Cyprus-based business remains. For Asseta Holding and APM Capital, this acquisition aligns with their global expansion plans and commitment to delivering innovative financial solutions.
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